I am shamelessly stealing this post – from my wife Pam
Pam & I have been working on a new program for Interior Designers called “In Demand Designer” and 2 months ago it was about taking your business from the Basement to the Penthouse. But as we know that all changed, dramatically.
Now it’s a lifeboat program and we’ve changed the focus on how to change dramatically how you attract new clients and new referral sources. It’s all about focusing on just one thing and letting the results rule your decisions and not your emotions.
It’s tactical and relevant – just this morning she posted this and shared it to her list (which we’ve built entirely on LinkedIn!) and to her followers on LinkedIn. It’s just too good and I had to share.
When it comes to getting your name out there are you just trying a million different places and techniques to see what will stick?
I call this the Spray and Pray approach, you’re just hoping your ideal customer is there at the exact time with money in hand, just waiting to hire you. Let me just say, the odds are not in your favor and you are expending a lot of energy with little to no return.
I’m a big fan of using your precious time in ways that have the best return on investment. That includes being mindful of where your rock star client is hanging out and what is going on in their mind. When you focus and have clarity, your results skyrocket.
I’m not in the business to pressure you to join something you are not interested in. If we chat and it’s not for you, no worries. But, you won’t know till you get those questions answered.
I was fortunate enough to be interviewed by Startup Mentor & CEO Raj Jaipul. Raj’s mission is to help Entrepreneurs to get from thought to traction. His Youtube Channel – One Million Minds helps developing entrepreneurs do more by doing and not thinking about it. With today’s unprecedented access to executives and decision makers you can use tools like LinkedIn to be as effective as you can.
Be Warned! Automation & SPAM is HIGHLY frowned on upon and yes, I’ll share how to work around that so you can think more about how to provide value rather than just how to sell them something. Chances are if they are a buyer they will buy on THEIR timeline and not YOUR timeline.
I share 3 Solid ways to use LinkedIn (and not be a spammy rat!) and you can check it out here on Youtube!
To follow more about what Raj is trying to do and learn more check him out on YouTube!
Bryan Durkin is a brilliant Magnetic Marketing Consultant who specializes in the B2B LinkedIn world. Today’s show was recorded in Nina Hershberger’s home office, because many people are quarantined in their homes during the Corona virus. This show is focusing on small business owners who may be very fearful right now during the COVID-19 pandemic. Bryan Durkin has some real-world ideas, tips, and things you can be doing right now to help your business survive.
Bryan Durkin is a seasoned entrepreneur with more than 25 years of experience in building and growing complex B2B businesses. In 1999, he founded a Document Management company, InfoStore which was sold in 2004, and then he relocated to Naples, FL. He grew the business from 2 employees to a workforce of more than 25 in the US and 225 remote associates. He is the author of “Stuck on First” that shares his story of building and growing his team using systems and processes that allowed his business to scale. Since 2017, Bryan has focused on creating “process-oriented market systems” for B2B companies using 2 main focuses –virtual teams and LinkedIn.
Some days it’s just great to hear about those who really want to do their best and actually put the work in. Shared this today and thought you would appreciate when you BLINDLY put for all of the effort that’s required to get something done. Nor pretending to get something done, making excuses for not getting something done, but actually getting something done.
It’s just about 5 mins and this video has made my day MANY times – I hope it makes yours.
Author & 3rd Base Coach at “Stuck On First” – The 9 Positions of a Playoff Ready Business
Every bleary eyed sports fan, casual or not, watched or is now learning about the historic comeback win for the Cubs.
This article isn’t about the win, not even about the organization – team – or even coaching – it’s about Ben Zobrist. If you don’t know who he really is, I’m going to share some highlights about why he is the ultimate team player. As a lifelong baseball fan I’ve dedicated all of my work tying baseball to business and how you need to have teammates, coaching and a plan. It’s called “Stuck On First” (more about that later).
Ben Zobrist is often called the “super utility man” and I’ve personally seen him play just about every position on the field except for pitcher and catcher. For the Cubs he was their 2nd Baseman until Javier Baez came along. Guess what Ben said? “I just come here to play baseball” and no whining about the position itself. Oh did I mention he’s a switch hitter and just won the World Series MVP? Oh and he’s won Back to Back World Series titles – just the 4th player ever to do this when switching leagues.
I’ve only met Ben as a fan while signing autographs so I can’t comment directly on what his work ethic is but I have no doubt following traits.
Tireless work ethic – you can’t be a switch hitter without hard work
Not afraid to fail – every player makes errors it’s how you bounce back that matters
Playing for a purpose – Ben always talks about his team, the organization, his coaches and his family. It’s NEVER about HIM.
Give it 100% – There is no tomorrow and always enter every situation like it’s the top of the 10th and he needs a hit to win.
Every player and owner dreams about hitting the winning run in extra innings but it’s thousands of hours of work shown in the result split second decision and hit.
Chances are YOU are the super-utility man in your business and that means you do everything. You are the super sales guy, the accounting department, the delivery guy and the guy actually doing the work. Now imagine a business where all of that happens but you have Ben Zobrist clones – your staff, colleagues, partners, suppliers & contractors fill that role.
Did you see the others on the field, dugout & bullpen? I did.
That’s how you build a scaleable business – you take EVERYTHING that Ben does and break up the pieces and processes. Teach & Coach YOUR team to do all the things you do and get out of their way. Chances are really good they are capable (if you have the right players) and want to please their coach. They can’t do that without some training and guidance. Spend the time to break down their swing so they can replicate it. Let them fail and support them.
In a previous business we had a process for EVERYTHING. Client intake, Marketing, Sales, Production even Billing. Guess what? 80% of everything that went on did so without me. When you have 26 employees and hundreds of contractors that’s a feat in itself. I knew EVERY part of our business – BUT I DIDN’T do everything I let my team take care of it.
Be a Super Utility man just like Ben Zobrist – 2016 World Series MVP – just don’t be afraid to let others up to the plate too.
If you want to learn more about how I did it I would love to send you a FREE copy of my book. Just click this link and I’ll get one out to you but I asking you to pay some shipping. If that’s an issue just message me here and I’ll mail you one for free.